Are you one of those persons that
like to capture every moment of your life? If so…. Can you imagine a tiny,
wearable camera that automatically captures pictures, locations, and other data
all day, every day, giving you a searchable record of your life?
The Narrative
Clip is the smallest self-contained camera device in the world, which records
everything you do — one picture every 30 seconds, forever. With its understated design and tiny size, you
could wear it anywhere
and no one would even notice it. So you could go about
your days as normal, and when you want to remember where you went to shop on
Tuesday, or how was the weather last week, you just check through the photos on your smartphone.
The
Narrative team had expected to have the camera on the market already, but the
challenges in packing a 5-megapixel camera, GPS, an accelerometer, and storage
space for up to 4,000 photos (along with a battery to match) into a 36 x 36 x 9
mm form-factor turned out to be more considerable than predicted.
Even though their initial name was Memoto, the owners changed it name to Narrative Clip due to patent issues. Regarding to this issue the VP of Marketing Oskar Kalmaru stated, "We've quickly grown to love the new name, Narrative, and it is one that describes what we've been trying to do all along –- help users tell the stories of their lives. We called the camera 'Narrative Clip' to reflect its attributes of being wearable, quick and tiny."
Even though their initial name was Memoto, the owners changed it name to Narrative Clip due to patent issues. Regarding to this issue the VP of Marketing Oskar Kalmaru stated, "We've quickly grown to love the new name, Narrative, and it is one that describes what we've been trying to do all along –- help users tell the stories of their lives. We called the camera 'Narrative Clip' to reflect its attributes of being wearable, quick and tiny."
When asked
if people really want to take pictures of their lives at a rate of two per
minute? The Narrative CEO Martin Kallstrom
answered “It is creepy and
interesting, it’s fun to explore your life in hindsight,” he said.
During the
market research, people who have said they’d like to use the Narrative Clip
include the parents of a kid with autism who has trouble describing what
happened to him at school all day or the family of a man who lost his memory in an
army injury and want to help him remember his days.
Even though
there’s a big risk of being seeing as a novelty gadget that no one really cares
about, the company is really trying to create value and stay on the market.
How well the devices will work
and how useful they will be, no one will know until they are actually in users'
hands, but if the idea strikes your fancy, you can preorder one now for US$
279.00
